'Woke' and 'outdated' rebrand for classic car brand roasted
Briefly

Many social media users have derided Jaguar's new ad for being more focused on fashion than cars, questioning its relevance and effectiveness in selling the automobiles.
Critics on social media have been vocal about their disapproval, with comments ranging from confusion over the absence of cars to outright calls for Jaguar to reconsider its marketing strategy.
Jaguar's response to criticism suggests a future-forward vision, positioning the ad as a 'declaration of intent' rather than a traditional car advertisement.
Experts have weighed in, asserting that consumers are interested in the product for its quality and engineering rather than performative marketing tactics.
Read at New York Post
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