#consumer-reaction

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Social media marketing
fromEMARKETER
2 days ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
Marketing tech
fromForbes
16 hours ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
#gen-z
Fashion & style
fromForbes
10 hours ago

Latest Gen Z Spend Trend: Trading Down To Glow Up

Gen Z is shifting to frugal shopping, opting for store brands to afford premium spending on wellness and personal style.
E-Commerce
fromFortune
1 week ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Fashion & style
fromEntrepreneur
2 days ago

Gen Z Is Bringing the Mall Back From the Dead. Here's How 'Mallmaxxing' Is Reshaping Retail.

Gen Z is revitalizing American malls by creating viral content and demanding physical retail experiences.
Marketing
fromForbes
6 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Marketing
fromNew York Post
2 weeks ago

Gen Z trusts customer reviews of products over influencer endorsements: new study

Gen Z prioritizes customer reviews and independent validation over influencer content when engaging with brands.
Marketing
fromMiami Herald
2 weeks ago

Why Gen Z trust customer reviews more than influencers

Gen Z prioritizes customer reviews and independent validation over influencer content when engaging with brands.
Fashion & style
fromForbes
10 hours ago

Latest Gen Z Spend Trend: Trading Down To Glow Up

Gen Z is shifting to frugal shopping, opting for store brands to afford premium spending on wellness and personal style.
E-Commerce
fromFortune
1 week ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Fashion & style
fromEntrepreneur
2 days ago

Gen Z Is Bringing the Mall Back From the Dead. Here's How 'Mallmaxxing' Is Reshaping Retail.

Gen Z is revitalizing American malls by creating viral content and demanding physical retail experiences.
Marketing
fromForbes
6 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Marketing
fromNew York Post
2 weeks ago

Gen Z trusts customer reviews of products over influencer endorsements: new study

Gen Z prioritizes customer reviews and independent validation over influencer content when engaging with brands.
Marketing
fromMiami Herald
2 weeks ago

Why Gen Z trust customer reviews more than influencers

Gen Z prioritizes customer reviews and independent validation over influencer content when engaging with brands.
Marketing
fromTheZenParent
10 hours ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
E-Commerce
from24/7 Wall St.
16 hours ago

2 Stocks I'd Add to the Shopping Cart for the Agentic Commerce Revolution

AI shopping has the potential to revolutionize e-commerce by enhancing transaction ease and price comparison.
#marketing
fromInc
2 days ago
Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Social media marketing
fromInc
2 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Dining
fromFortune
9 hours ago

Phones banned at the bar: Why Gen Z is actually cheering the no-screen dining movement | Fortune

The trend of phone-free dining is growing, appealing to younger patrons and promoting intimacy and focus on food.
History
fromSmithsonian Magazine
17 hours ago

Customer Loyalty Was Once Measured in Green Stamps. And the More You Shopped, the Bigger the Rewards

The first large-scale loyalty program was established by Sperry & Hutchinson in the late 19th century, revolutionizing customer rewards.
fromPsychology Today
1 day ago

Are People Speaking Less in This Age of Online Communication?

"While putting a number to the loss, there is much about those lost conversations that these data cannot answer. Were they lost with friends, or family, or with strangers?"
Psychology
#youtube
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Online marketing
fromEntrepreneur
1 day ago

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Online marketing
fromEntrepreneur
1 day ago

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.
SF food
fromTasting Table
5 hours ago

Only Boomers Will Remember What Grocery Stores Were Like In The '60s - Tasting Table

Grocery shopping in the 1960s was a personal, interactive experience, contrasting sharply with today's technology-driven, impersonal shopping environment.
fromwww.housingwire.com
8 hours ago

Real estate agent personas guide targets brokerage recruiting

Recruiting is not about convincing people; it is about diagnosing them. Most recruiters fail because they sell the brokerage instead of solving the agent's specific 3 a.m. nightmare.
Real estate
#social-media
fromForbes
1 day ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromHer Campus
2 days ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
Social media marketing
fromForbes
1 day ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Media industry
fromNatesilver
3 days ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
1 week ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Law
fromEdSurge
1 day ago

Why the Social Media Addiction Case Isn't Over Yet - EdSurge News

Meta and Google were found negligent in designing apps that contribute to youth mental health issues.
Online marketing
fromForbes
1 day ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromHer Campus
2 days ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
Social media marketing
fromForbes
1 day ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Media industry
fromNatesilver
3 days ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
1 week ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
European startups
fromEntrepreneur
15 hours ago

The 'Sneaky' Ways Companies Are Making You Pay More - Without Raising Prices

Companies are creatively offsetting price increases due to rising fuel costs, often passing hidden costs to consumers.
Careers
fromSilicon Canals
14 hours ago

I've watched three generations enter the workforce, and what Gen Z calls "hustle culture" is what my generation simply called showing up - but before you dismiss that as boomer arrogance, there's something underneath it worth understanding - Silicon Canals

Generational differences in work ethic reflect changing economic realities and expectations around fulfillment and mental health in the workplace.
Web design
fromMajic 102.3
2 days ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Mental health
fromSilicon Canals
17 hours ago

Psychology says boomers didn't develop resilience because they were stronger than the generations that followed - they developed it because they were raised in a time when the alternative was never presented, and a generation for which stopping was simply not on offer developed a relationship with difficulty that later generations have been trying to replicate but have not yet managed - Silicon Canals

Resilience in boomers stemmed from necessity, not inherent strength; they faced discomfort and hardship as a norm, shaping their character.
Growth hacking
fromEntrepreneur
2 days ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
Health
fromwww.socialmediatoday.com
2 days ago

Snapchat users visit the app for health and medical advice

Snapchat users prioritize health and wellness, using social media for health information, which raises concerns about reliability but offers marketing opportunities.
#pet-market
Pets
fromAol
2 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
2 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
2 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
2 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Artificial intelligence
fromDigiday
3 days ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Deliverability
fromVerticalResponse
1 day ago

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.
#generative-ai
Fashion & style
fromCbsnews
9 hours ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Fashion & style
fromCbsnews
9 hours ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Startup companies
fromwww.businessinsider.com
3 days ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
fromFast Company
4 days ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
fromArchitectural Digest
6 days ago

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
Marketing
fromhbr.org
16 hours ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
#google
fromBenzinga
15 hours ago
Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
1 day ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromBenzinga
15 hours ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
1 day ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
E-Commerce
fromBusiness Matters
2 days ago

Digital Transformation in UK Retail: E-commerce Trends Reshaping the Shopping Experience

The UK retail sector is transforming through digital adoption, innovative strategies, and evolving consumer expectations.
Mental health
fromSilicon Canals
1 day ago

People who hate phone calls aren't being rude - they grew up in homes where the phone ringing meant something was wrong - Silicon Canals

Phone calls often evoke anxiety due to their association with bad news and unpredictability, reinforcing a sense of threat over time.
Psychology
fromSilicon Canals
1 day ago

8 things people in their 30s quietly stop doing that everyone in their 20s thinks are essential - Silicon Canals

People in their 30s reassess priorities, realizing that not all friendships or activities require equal investment of time and energy.
Relationships
fromSilicon Canals
4 days ago

Nobody tells you that expecting instant replies is a relatively new social norm - and that an entire generation learned to communicate in ways that never required it - Silicon Canals

Instant communication has created pressure that undermines meaningful relationships, which thrived in a slower-paced era of correspondence.
Digital life
fromBuzzFeed
5 days ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
Marketing
fromMarTech
15 hours ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
Fashion & style
fromVogue
2 days ago

Are Haul Videos Making Fashion's Returns Problem Worse?

Creators oppose overconsumption but face unavoidable returns, prompting luxury retailers to implement strict return policies to combat fraud.
fromAdweek
1 day ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
E-Commerce
fromDigiday
3 days ago

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.
Psychology
fromPsychology Today
5 days ago

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.
Marketing
fromFast Company
11 hours ago

Consumer electronics are innovative but lack imagination

Consumer electronics have become less exciting despite advancements, as brands focus on specifications rather than meaningful storytelling.
Marketing tech
fromEMARKETER
1 day ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
Fashion & style
fromFast Company
16 hours ago

People are losing it over 7-Eleven merch. Welcome to the surprisingly cool world of convenience chic

7-Eleven's merchandise has gained popularity, blending convenience store culture with streetwear and lifestyle trends.
Marketing tech
fromForbes
17 hours ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Social media marketing
fromRetail Dive
2 days ago

Inside Walmart's creator-driven social commerce playbook

Walmart is enhancing its social commerce strategy to engage consumers, particularly Gen Z, who spend significant time on social media.
Marketing
fromMoz
2 days ago

Brand Bias in Prompts: An Experiment

The experiment analyzed three types of prompts related to SEO tools: brand, soft-brand, and non-brand.
Digital life
fromRetail Brew
1 week ago

Gen Alpha 'born with the buy button at their fingertips'

Generation Alpha is actively influencing household spending and making purchases online, showcasing their digital engagement and brand relationships.
fromThe Atlantic
4 days ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
Social media marketing
fromLindsey Gamble
2 days ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Marketing
fromMarTech
2 days ago

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.
fromTasting Table
4 days ago

Why Boomers Tend To Save More Money On Groceries - Tasting Table

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.
Fashion & style
Marketing tech
fromExchangewire
1 day ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.
Marketing tech
fromExchangewire
20 hours ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Social media marketing
fromThe Motley Fool
2 days ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Marketing tech
fromFast Company
1 day ago

In the age of AI agents, your customer may still buy from you, but they may no longer visit you

The rise of AI agents is shifting customer interactions away from traditional company-controlled interfaces.
Marketing
fromEntrepreneur
5 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Social media marketing
fromWCVB
4 days ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
Marketing tech
fromMarTech
1 day ago

The customer journey now centers on exposure, recall and return | MarTech

The customer journey now includes exposure, recall, and return stages, reflecting changes in user behavior due to AI-generated content.
Marketing tech
fromForbes
1 day ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing tech
fromDigiday
2 days ago

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

Mondelez is overhauling its digital presence to adapt to AI-driven commerce, recognizing its significant impact on product search and brand visibility.
Marketing tech
fromMarTech
2 days ago

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.
Marketing tech
fromForbes
1 day ago

AI Search Is Changing How Home Service Customers Decide

AI is transforming how consumers choose home service companies, emphasizing trust and proof of quality over traditional search methods.
Social media marketing
fromDigital Trends
2 weeks ago

You are about to see a flood of product recommendations on Instagram and Facebook

Meta introduces affiliate tools on Instagram and Facebook, integrating shopping directly into posts and Reels for a seamless purchasing experience.
#advertising
Marketing
fromCity AM
3 weeks ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
Marketing tech
fromThedrum
1 week ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
Marketing
fromEMARKETER
4 weeks ago

AI ads win over millennials, but Gen Z still isn't convinced

Gen Z views AI-generated ads nearly twice as negatively as millennials, with 39% expressing negative sentiment compared to 20% among millennials.
Fashion & style
fromBusiness Insider
2 months ago

We want to hear how Gen Z's shopping habits are changing. Tell us in this survey.

Secondhand fashion and luxury market is surging, driven by Gen Z and online resale platforms, and expected to outpace firsthand market growth through 2027.
fromRetail Dive
2 months ago

How rising retail brands use influencers to combat digital overload

We don't know where the product is going to end up because the celebrity will pick the product,
Marketing
Marketing
fromEMARKETER
1 month ago

TikTok's best shoppers are millennials, not Gen Z

TikTok strongly influences product discovery and purchase research among ages 25-44, with millennials matching Gen Z in in-app social-commerce purchases.
Marketing
fromMarketing Dive
2 months ago

How rising retail brands use influencers to combat digital overload

Celebrity organic exposure propelled Mejuri's signet ring to instant fame, amplified by influencer community-building and PR and owned social channels.
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