Apple TV+ is increasing subscription prices in the US, UK, and Australia, with the US rising from $9.99 to $12.99 per month (30%). New viewers will be charged the higher rates immediately, while existing subscribers will see the new price applied within 30 days of renewal. The UK rate increases from £8.99 to £9.99 per month (11%), and Australia rises from $12.99 to $15.99 per month (23%). Many subscribers have voiced anger on social media and some have threatened to cancel their Apple TV+ subscriptions. Apple said the service now offers hundreds of Apple Originals and thousands of hours of premium, ad-free programming, with new releases weekly and live sports. The service last raised prices in 2023, and since launch in November 2019 the fee has risen about 160%.
It's the go-to streaming service for millions of people around the world. But there's bad news for fans of Apple TV+ shows like Severance, Ted Lasso, and Slow Horses. Apple is increasing its subscription prices for viewers in the US, UK, and Australia - with some users facing a whopping 30 per cent hike. If you're a new viewer, the new prices will be applied immediately. Meanwhile, if you're an existing customer, the new price will be enforced within 30 days of your renewal date.
In a statement, Apple explained: 'Since its launch, Apple TV+ has expanded its deep library of hundreds of Apple Originals, with thousands of hours of premium programming across genres and brand-new releases weekly - all ad-free. 'Subscribers can explore a rich offering of thrilling dramas, epic sci-fi, feel-good comedies and live sports.' Apple last increased its prices back in 2023 - and since its launch back in November 2019, the subscription fee has jumped a whopping 160 per cent.
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