"On December 31, Candace Nelson, the founder of Sprinkles Cupcakes, announced the shocking news that the beloved cupcake chain she established in 2005 has abruptly closed all its bakery locations. Nelson, who sold the company to private equity in 2012, described the situation as 'surreal' and emphasized that she has not been involved in ownership or operations for over a decade. The announcement came just days after the brand promoted New Year's Eve orders, leaving fans and customers stunned."
"Sprinkles has always been dedicated to creating joyful moments through our iconic flavors, and this partnership with Jel Sert allows us to extend that experience into an exciting new category. Inspired by our best-selling cupcakes, the Pudding & Pie Filling mixes offer guests a fresh, imaginative way to enjoy Sprinkles at home. This collaboration marks an exciting step beyond baked goods, bringing Sprinkles experience into kitchens nationwide, while staying true to our mission of making everyday mome"
On December 31, Candace Nelson, founder of Sprinkles Cupcakes, announced that all bakery locations have abruptly closed. Nelson sold the company to private equity in 2012 and stated she has not been involved in ownership or operations for over a decade. The closures occurred days after New Year's Eve promotions, surprising customers and fans. Sprinkles has not issued an official statement about the shutdown, increasing confusion and disappointment among its loyal customer base. Retail storefronts and online ordering are no longer available. Previously, Sprinkles partnered with Jel Sert Company to release Pudding & Pie Filling mixes allowing fans to recreate three cupcake flavors at home.
Read at Food & Beverage Magazine
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