In the past year, Target has significantly scaled back its support for LGBTQ+ causes, aligning with conservative pressures while releasing its annual Pride merchandise collection. The 2025 collection, including apparel with slogans like "Authentically Me," has encountered backlash due to labeling errors, with some items featuring 'lorem ipsum' text instead of product descriptions. This misstep exemplifies broader concerns from queer customers, who feel that Target's efforts come across more as branding than genuine support, particularly after the company's retreat from previous commitments to diversity, equity, and inclusion.
Target's pathetic 2025 Pride collection has arrived. For years, the company has turned Pride Month into a full-on branding extravaganza but has now capitulated to conservative pressure.
Many customers feel the labeling oversight in Target's collection symbolizes larger issues. It feels like a desperate bid to save face amidst diminishing support for the queer community.
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