"The traditional data analytics vendors are being disrupted by AI-native vendors that aim to help companies automate operational decision-making using machine learning," said Isabel Al-Dhahir, GlobalData principal analyst, strategic intelligence.
"Furthermore, the emergence of generative AI tools has led data analytics vendors to embed those solutions in their platforms, democratizing access to data science capabilities. For instance, Microsoft has launched Copilot, embedding ChatGPT into analytics products such as Excel and PowerBI."
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