Please Consider Your Business Users When Selecting an Analytics and Data Search Tool - DATAVERSITY
Briefly

Business users are business professionals who have expertise in an industry or market arena or perform a function to support the ongoing operation of the business - professionals who may be front-line workers on a production line, finance professionals, sales representatives, non-profit office workers, medical researchers, middle managers, regional managers for retail chains, transportation dispatchers, or ... well, you get the idea.
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