LinkedIn's new report on SMBs reveals substantial insights for marketers, focusing on growth opportunities, information sourcing, and challenges faced by businesses with 400 or fewer employees. Notably, LinkedIn states that SMBs are among its fastest-growing audiences, with their engagement skyrocketing 25 times in just two years. The report underscores critical areas of focus for SMB managers, highlights where they seek information, and notes the importance of the 10-employee threshold as a potential expansion point for business offerings. Overall, the report serves as an essential resource for understanding this demographic better.
LinkedIn's latest report reveals that SMBs are rapidly engaging with the platform, showing a 25X increase in content interaction over two years.
The report emphasizes the importance of the 10-employee threshold as a significant growth point for new business offerings targeting SMBs.
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