“We saw unique engagement and an increase in brand favorability among our target audience,” said Jenna Landi, Senior Manager, Media and Consumer Connections at Mondelēz International.
“By using the Pinterest data clean room, we were able to precisely measure incremental sales lift and understand the true impact of our campaign.”
#mondelez-international #albertsons-media-collective #pinterest #ad-campaign #data-clean-room #targeted-advertising
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