Oreo maker is using AI to develop new snack flavors
Mondelēz International uses AI to streamline and enhance the flavor development process for snacks like Oreos.
Cadbury's snack right' slogan is hard to swallow when the company is a sponsor of war | Catherine Bennett
Cadbury, celebrating its bicentenary, grapples with its ownership by Mondelez International, which faces scrutiny over its operations in conflict zones.
Mondelez takes AI in-house to try and curb marketing costs
Mondelēz International is developing an in-house generative AI content creation platform to enhance marketing efficiency and drive personalized campaigns.
How Mondelez Grows Revenue Through Albertsons' Data Clean Room and Pinterest
Mondelēz International collaborated with Albertsons Media Collective and Pinterest to run a targeted campaign for Triscuit crackers.
The campaign used LiveRamp's data clean room technology to reach a broader audience within the cracker and salty snack category.