#data-clean-room

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AdExchanger
3 months ago
Marketing tech

Topsort Raises $20 Million To Seize The Post-Cookie Market Opportunity This Year | AdExchanger

Topsort secured a $20 million Series A investment.
Topsort's growth focuses on retail media and post-cookie ad tech solutions. [ more ]
MarTech
3 months ago
Marketing

TransUnion announces data clean room partnership with Snowflake | MarTech

Users can now access TruAudience's marketing identity graph in Samooha for secure data collaboration.
Samooha by Snowflake provides data clean room functionality without data migration, appealing to marketers. [ more ]
AdExchanger
5 months ago
Marketing tech

LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech | AdExchanger

LiveRamp plans to acquire Habu in a deal worth $200 million.
LiveRamp and Habu have clear synergies in the data clean room category. [ more ]
Adweek
5 months ago
Business intelligence

How Mondelez Grows Revenue Through Albertsons' Data Clean Room and Pinterest

Mondelēz International collaborated with Albertsons Media Collective and Pinterest to run a targeted campaign for Triscuit crackers.
The campaign used LiveRamp's data clean room technology to reach a broader audience within the cracker and salty snack category. [ more ]
Digiday
6 months ago
Marketing

A look at Digiday's most popular WTF explainers in 2023

Data clean rooms are safe spaces where insights from walled gardens are combined with first-party data for measurement and attribution.
The 'Delete Act' in California aims to provide residents with more protection against data brokers. [ more ]
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