Target's comparable sales rose for the first time in a year, with grocery aisle deals appealing to cash-strapped customers, reversing months of declines.
Target's CEO, Brian Cornell, noted, 'We are seeing an incredibly resilient consumer in the face of high inflation,' showcasing shoppers' demand for new items and value.
To counteract previous sales struggles, Target has cut prices on thousands of necessities and is actively enhancing the shopping experience to compete with larger retailers.
The introduction of the Target Circle 360 membership program has gained traction, with over 2 million members enjoying perks like free same-day delivery.
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