Starbucks is facing challenges with declining comparable store sales in North America and stagnant global revenue, while CEO Brian Niccol aims for a turnaround.
Niccol's immediate plans include improving the store experience, recognizing that they've drifted from their core principles. His engagement with employees and customers aims to enhance service.
Issues such as loud music, slow service, and unpunctual openings are reported at various locations, suggesting that fundamental operational matters need addressing.
Despite subjective complaints about ambience and service, concrete problems like slow service and employee interaction highlight the need for Starbucks to reevaluate its customer experience.
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