Heineken has transformed its Heineken 0.0 in a nod to a 0-0 tennis score, celebrating moderation at one of tennis' most iconic tournaments: the U.S. Open. Aptly titled "L0VE.L0VE," Heineken turned Heineken 0.0 into a visual badge for a limited run, representing its love for both moderation and racket sports.
Heineken looks for partnerships not sponsorships, and has been a partner of the U.S. Open for over three decades. We're excited to reimagine and up-level this year through L0VE.L0VE with Heineken 0.0. Our goal is to bring people to enjoy tennis together, so we're eager to show tennis fans and beyond that moderation is cool.
Throughout the duration of the tournament, Aug. 19-Sept. 8, the limited-edition L0VE.L0VE Heineken 0.0 packaging is available exclusively at the U.S. Open to celebrate the start of every match and the endless outcomes when enjoying a zero alcohol brew.
As we travel together for the ATP Tour, it's important for us to find that balance between intense training and downtime,
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