Amid a content gold rush fueled by AI, originality and human-centered narratives have become critical. While AI produces content rapidly and efficiently, many brands struggle to stand out due to a lack of meaningful or unique expression. This leads to homogenized content that fails to engage. Consequently, the demand for original, authentic contentâtermed 'OG content'âis on the rise, emphasizing human creativity as the brand differentiator in a landscape where technology is readily available to all.
In an age of AI, human creativity becomes more valuable, not less.
Your brand voice, your founder's story, the hard-won lessons behind your product roadmap are irreplicable assets.
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