In 2024, businesses face a unique lethargy fueled by global unrest and uncertainty, leading many brands to stumble in the wake of evolving consumer expectations.
The rise of a new breed of CMOs is critical as they will assist CEOs in navigating through these transformative times and addressing emerging consumer needs.
Companies must focus on innovative strategies that prioritize meaningful personalization, data privacy respect, and authenticity to win back consumer trust and loyalty.
To meet escalating customer expectations, brands must move beyond discussions and embrace AI strategically, harmonizing its capabilities with the inherent need for humanity in customer relations.
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