The adoption of AI in digital advertising allows targeted audience engagement, reducing costs while enhancing returns on ad investments, with projections of significant market growth.
Grand View Research predicts AI tools in digital marketing could grow from $15.8 billion in 2023 to $82 billion by 2030, reflecting a 26% compound annual growth rate.
The Trade Desk's robust growth, driven by its programmatic ad platform and AI tools like Kokai, has resulted in a 69% stock price increase in 2024.
Kokai, an AI-powered platform launched by The Trade Desk, has enabled users to achieve a 36% reduction in cost per click and a 34% decrease in cost per action.
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