Snap has announced Easy Lens, a feature that translates plain-English descriptions into augmented reality (AR) Lenses, simplifying the process for creators using generative AI.
The Body Morph tool allows creators to generate 3D characters and outfits from text, enhancing the creative options within Snap's Lens Studio and showing the power of AI.
CEO Evan Spiegel highlighted that generative AI is essential for Snap, emphasizing its crucial role in creator growth and the innovation of their social platform.
With upcoming tools for custom animations and 3D object reconstruction, Snap aims to further revolutionize the creator experience in Lens Studio, showcasing generative AI's potential.
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