Snapchat has introduced an AI video generation tool, allowing select creators to generate videos from text prompts, providing a new way for creators to engage with content.
Ceci Mourkogiannis emphasized ensuring transparency for users by using icons and context cards to indicate AI-generated content, illustrating their commitment to user awareness.
With built-in safety evaluations and output-stage mitigations, Snap aims to prevent harmful content, demonstrating responsibility in the development of AI tools.
The introduction of Snap AI Video positions the company ahead of competitors such as TikTok and Instagram, highlighting its pace in adopting emerging technologies.
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