Qualtrics is investing $500 million in AI to enhance its customer experience management platform, introducing features like Qualtrics Assist that leverage the world's largest database of human sentiment.
Brad Anderson emphasized at the Sydney conference that AI will significantly enhance software value by allowing quicker access to insights from extensive customer data.
The conversational feedback feature is designed to enrich customer surveys, enabling real-time analysis and prompting users with follow-up questions for deeper insights.
Intelligent summaries will transform large data sets into concise overviews, offering actionable insights and recommendations for team leaders and managers.
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