Mars and Omnicom on embracing generative AI: 'This is a Wild West tool'
Briefly

According to Rankin Carroll, generative AI is more impactful than metaverse, a recent tech trend. Mars and other brands are embracing AI to enhance internal productivity and marketing campaigns.
Mars, a century-old company, has evolved alongside technological advancements. Its adoption of generative AI is seen as revolutionary, potentially surpassing the significance of previous technologies like radio, TV, and the internet.
Read at The Drum
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