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fromEMARKETER
1 day ago

B2B marketers are prioritizing AI tools for 2026

AI adoption is already widespread among B2B marketers. In fact, 95% are using AI-powered tools in some capacity, according to Content Marketing Institute, though most applications remain experimental, like generating marketing copy (used by 89%) and creative assets such as images and video (53%). Meanwhile, AI is reshaping how buyers discover vendors. 80% of global B2B tech industry buyers use generative AI as much as traditional search when researching vendors, with 47% using it specifically for market research and discovery, according to Responsive.
Marketing
fromThe Drum
1 month ago

Brian Lesser's blueprint for reinvention at WPP Media is not to buy, but to build

Agencies must shift from short-term, flashy campaigns to architecting durable, AI-enabled brand ecosystems that build long-term growth through reinvention.
Marketing tech
fromMarTech
1 month ago

Salesforce Marketing Cloud enters the agentic era | MarTech

Salesforce Marketing Cloud rebrands as Agentforce Marketing, an AI-powered, agentic, omnichannel platform using unified data to deliver adaptive, personalized customer experiences.
Marketing tech
fromresund Startups
1 month ago

MarTech Startup Dreamdata Secures 54M to Expand AI-Driven Marketing Platform

Dreamdata raised €54 million in Series B to expand globally and advance an AI-powered marketing data layer for real-time activation and revenue-focused analytics.
fromDigiday
1 month ago

Vibe marketing was a joke - until OpenAI got involved

Vibe marketing used to be a punchline. OpenAI is turning it into a product strategy. That probably wasn't the intent when CEO Sam Altman rolled out a slate of updates at the company's first developer conference in two years earlier this week, but the subtext was hard to miss: OpenAI wants ChatGPT to be the operating system for everything, from enterprise workflows to toys, and yes, marketing too.
Marketing tech
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