#ai-powered-marketing

[ follow ]
#brand-building #agency-transformation #reinvention #agentforce-marketing #omnichannel-customer-experience
Marketing
fromThe Drum
1 week ago

Brian Lesser's blueprint for reinvention at WPP Media is not to buy, but to build

Agencies must shift from short-term, flashy campaigns to architecting durable, AI-enabled brand ecosystems that build long-term growth through reinvention.
Marketing tech
fromMarTech
2 weeks ago

Salesforce Marketing Cloud enters the agentic era | MarTech

Salesforce Marketing Cloud rebrands as Agentforce Marketing, an AI-powered, agentic, omnichannel platform using unified data to deliver adaptive, personalized customer experiences.
Marketing tech
fromresund Startups
2 weeks ago

MarTech Startup Dreamdata Secures 54M to Expand AI-Driven Marketing Platform

Dreamdata raised €54 million in Series B to expand globally and advance an AI-powered marketing data layer for real-time activation and revenue-focused analytics.
fromDigiday
3 weeks ago

Vibe marketing was a joke - until OpenAI got involved

Vibe marketing used to be a punchline. OpenAI is turning it into a product strategy. That probably wasn't the intent when CEO Sam Altman rolled out a slate of updates at the company's first developer conference in two years earlier this week, but the subtext was hard to miss: OpenAI wants ChatGPT to be the operating system for everything, from enterprise workflows to toys, and yes, marketing too.
Marketing tech
[ Load more ]