The Drum1 month agoArtificial intelligenceMars and Omnicom on embracing generative AI: 'This is a Wild West tool'Mars Inc. and Omnicom discuss the power and perils of AI-powered marketing in the modern technological landscape. [ more ]
The Drum5 months agoArtificial intelligenceTropicana leans into (and also pushes back against) AI fervor in new marketing stuntTropicana is releasing limited-edition "Tropcn" products to emphasize its opposition to artificiality The brand is distributing the bottles at CES and participating Kroger-owned stores, with a chance to win a trip to Florida [ more ]
The Drum5 months agoArtificial intelligenceTropicana leans into (and also pushes back against) AI fervor in new marketing stuntTropicana is releasing limited-edition "Tropcn" products to emphasize its opposition to artificiality The brand is distributing the bottles at CES and participating Kroger-owned stores, with a chance to win a trip to Florida [ more ]
The Drum5 months agoArtificial intelligenceTropicana leans into (and also pushes back against) AI fervor in new marketing stuntTropicana is releasing limited-edition "Tropcn" products to emphasize its opposition to artificiality The brand is distributing the bottles at CES and participating Kroger-owned stores, with a chance to win a trip to Florida [ more ]
The Drum5 months agoArtificial intelligenceTropicana leans into (and also pushes back against) AI fervor in new marketing stuntTropicana is releasing limited-edition "Tropcn" products to emphasize its opposition to artificiality The brand is distributing the bottles at CES and participating Kroger-owned stores, with a chance to win a trip to Florida [ more ]
The Drum5 months agoMarketingTropicana leans into (and also pushes back against) AI fervor in new marketing stuntTropicana is releasing limited-edition "Tropcn" products to emphasize its opposition to artificiality The brand is distributing the bottles at CES and participating Kroger-owned stores, with a chance to win a trip to Florida [ more ]