Marketing
fromB&T
6 days agoBeing 'Slow Is A Strategic Liability': Monks Deliver Wake-Up Call At Cairns Crocodiles
Marketing operations lag behind always-on culture, and slow creative-to-market timelines quietly suppress growth.
Liz Agent represents a major step forward in how our clients can interact with Seedtag's intelligence and use it to think through and strategise their campaigns. AI has always been part of our DNA. By leveraging agentic AI, we are allowing clients to plan and activate campaigns via natural conversation with Liz, empowering better media planning and faster execution.
What truly elevates an award‑winning campaign or product launch for me is the seamless integration of consumer‑centric insight, bold and thoughtful creative, and clearly defined objectives that drive long‑term brand equity - whether that's through converting at the most critical moments or bringing new shoppers into the category.
For many B2B businesses, outbound sales has traditionally been driven by persistence rather than precision. Build lists, send emails, follow up relentlessly, and hope enough conversations convert into opportunities. For a long time, that approach worked. Today, it is becoming increasingly difficult to sustain. Inbox competition is more intense than ever, decision-makers are harder to reach, and buyers are far more selective about where they spend their time.
AI adoption is already widespread among B2B marketers. In fact, 95% are using AI-powered tools in some capacity, according to Content Marketing Institute, though most applications remain experimental, like generating marketing copy (used by 89%) and creative assets such as images and video (53%). Meanwhile, AI is reshaping how buyers discover vendors. 80% of global B2B tech industry buyers use generative AI as much as traditional search when researching vendors, with 47% using it specifically for market research and discovery, according to Responsive.
Vibe marketing used to be a punchline. OpenAI is turning it into a product strategy. That probably wasn't the intent when CEO Sam Altman rolled out a slate of updates at the company's first developer conference in two years earlier this week, but the subtext was hard to miss: OpenAI wants ChatGPT to be the operating system for everything, from enterprise workflows to toys, and yes, marketing too.