#brand-strategies

[ follow ]

11 Important Consumer Trends To Watch in 2025 - Shopify

Consumers now demand value, authenticity, and experiences beyond transactions, influencing how brands connect and serve them.

Council Post: How To Align Your Brand Strategy To Navigate Emerging Audience Behavior In The Echoverse

Brand strategies must be flexible and nimble to adapt to dynamic communication channels and stakeholder engagement.

Nobody Gets Paid Like Digitas Social Media Maven Ariel Sims | Muse by Clios

Ariel Sims shares her journey in advertising and insights into successful brands on social media.
#marketing

How brands can make the most of the Olympics

The Olympics provide brands with a unique marketing opportunity to leverage emotional resonance, patriotism, and past successful campaigns without a formal partnership.

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Brands preparing for potential TikTok ban by diversifying marketing strategies.
Big brands and smaller firms may adapt differently to a TikTok breakup.

How brands can make the most of the Olympics

The Olympics provide brands with a unique marketing opportunity to leverage emotional resonance, patriotism, and past successful campaigns without a formal partnership.

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Brands preparing for potential TikTok ban by diversifying marketing strategies.
Big brands and smaller firms may adapt differently to a TikTok breakup.
moremarketing

Using augmented reality & hyper casual games to amplify Ramadan & Eid marketing campaigns

Digital campaigns during Ramadan are crucial for brands to connect with consumers.
#generative-ai

Mars and Omnicom on embracing generative AI: 'This is a Wild West tool'

Mars Inc. and Omnicom discuss the power and perils of AI-powered marketing in the modern technological landscape.

Marketing Roles Rethought: Brands Incorporate AI for Enhanced Capabilities

Brands are investing in AI roles at various levels for leveraging generative AI in consumer experience enhancement.
Rising focus on hiring director and VP-level roles to drive AI strategies and manage the risks associated with AI technologies.

Mars and Omnicom on embracing generative AI: 'This is a Wild West tool'

Mars Inc. and Omnicom discuss the power and perils of AI-powered marketing in the modern technological landscape.

Marketing Roles Rethought: Brands Incorporate AI for Enhanced Capabilities

Brands are investing in AI roles at various levels for leveraging generative AI in consumer experience enhancement.
Rising focus on hiring director and VP-level roles to drive AI strategies and manage the risks associated with AI technologies.
moregenerative-ai

Jeff Kauffman: Decentralized Social Will Revolutionize Marketing

Marketing has evolved through technological advancements, transitioning into a complex global industry adjusting with communication innovations.

What Jason Kelce's spicy TikTok ad for Frank's RedHot says about pop culture advertising

Jason Kelce was a prominent figure before, during, and after the Super Bowl due to his energetic presence, including being part of a social media campaign for Frank's RedHot.
Frank's RedHot opted for a pre-Super Bowl marketing strategy which resulted in significant media impressions, showcasing the power of creative and strategic marketing approaches.
[ Load more ]