#brand-strategies

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The Drum
1 month ago
Artificial intelligence

Mars and Omnicom on embracing generative AI: 'This is a Wild West tool'

Mars Inc. and Omnicom discuss the power and perils of AI-powered marketing in the modern technological landscape. [ more ]
Adweek
3 months ago
Artificial intelligence

Marketing Roles Rethought: Brands Incorporate AI for Enhanced Capabilities

Brands are investing in AI roles at various levels for leveraging generative AI in consumer experience enhancement.
Rising focus on hiring director and VP-level roles to drive AI strategies and manage the risks associated with AI technologies. [ more ]
The Drum
1 month ago
Artificial intelligence

Mars and Omnicom on embracing generative AI: 'This is a Wild West tool'

Mars Inc. and Omnicom discuss the power and perils of AI-powered marketing in the modern technological landscape. [ more ]
Adweek
3 months ago
Artificial intelligence

Marketing Roles Rethought: Brands Incorporate AI for Enhanced Capabilities

Brands are investing in AI roles at various levels for leveraging generative AI in consumer experience enhancement.
Rising focus on hiring director and VP-level roles to drive AI strategies and manage the risks associated with AI technologies. [ more ]
moregenerative-ai
Coindesk
1 month ago
Marketing

Jeff Kauffman: Decentralized Social Will Revolutionize Marketing

Marketing has evolved through technological advancements, transitioning into a complex global industry adjusting with communication innovations. [ more ]
WPXI
3 months ago
Marketing

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Brands preparing for potential TikTok ban by diversifying marketing strategies.
Big brands and smaller firms may adapt differently to a TikTok breakup. [ more ]
www.fastcompany.com
4 months ago
Marketing

What Jason Kelce's spicy TikTok ad for Frank's RedHot says about pop culture advertising

Jason Kelce was a prominent figure before, during, and after the Super Bowl due to his energetic presence, including being part of a social media campaign for Frank's RedHot.
Frank's RedHot opted for a pre-Super Bowl marketing strategy which resulted in significant media impressions, showcasing the power of creative and strategic marketing approaches. [ more ]
ETBrandEquity.com
7 months ago
Marketing

Ogilvy reveals key influencer marketing trends for 2024 - ET BrandEquity

Influencers are becoming an integral part of brand strategies
The creator economy has significant untapped potential [ more ]
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