Marketing Meltdown: Poppi Hates the Poor and Duo is DeadModern marketing often feels unoriginal, as companies struggle to connect with consumers without losing authenticity.
11 Important Consumer Trends To Watch in 2025 - ShopifyConsumers now demand value, authenticity, and experiences beyond transactions, influencing how brands connect and serve them.
Marketing Meltdown: Poppi Hates the Poor and Duo is DeadModern marketing often feels unoriginal, as companies struggle to connect with consumers without losing authenticity.
11 Important Consumer Trends To Watch in 2025 - ShopifyConsumers now demand value, authenticity, and experiences beyond transactions, influencing how brands connect and serve them.
Council Post: How To Align Your Brand Strategy To Navigate Emerging Audience Behavior In The EchoverseBrand strategies must be flexible and nimble to adapt to dynamic communication channels and stakeholder engagement.
Nobody Gets Paid Like Digitas Social Media Maven Ariel Sims | Muse by CliosAriel Sims shares her journey in advertising and insights into successful brands on social media.
How brands can make the most of the OlympicsThe Olympics provide brands with a unique marketing opportunity to leverage emotional resonance, patriotism, and past successful campaigns without a formal partnership.
Using augmented reality & hyper casual games to amplify Ramadan & Eid marketing campaignsDigital campaigns during Ramadan are crucial for brands to connect with consumers.
Mars and Omnicom on embracing generative AI: 'This is a Wild West tool'Mars Inc. and Omnicom discuss the power and perils of AI-powered marketing in the modern technological landscape.
Jeff Kauffman: Decentralized Social Will Revolutionize MarketingMarketing has evolved through technological advancements, transitioning into a complex global industry adjusting with communication innovations.