11 Important Consumer Trends To Watch in 2025 - ShopifyConsumers now demand value, authenticity, and experiences beyond transactions, influencing how brands connect and serve them.
Council Post: How To Align Your Brand Strategy To Navigate Emerging Audience Behavior In The EchoverseBrand strategies must be flexible and nimble to adapt to dynamic communication channels and stakeholder engagement.
How brands can make the most of the OlympicsThe Olympics provide brands with a unique marketing opportunity to leverage emotional resonance, patriotism, and past successful campaigns without a formal partnership.
Mars and Omnicom on embracing generative AI: 'This is a Wild West tool'Mars Inc. and Omnicom discuss the power and perils of AI-powered marketing in the modern technological landscape.