"Over a 30-day period, if you ask 21,000 questions to the major AI answer engines about fast food and McDonald's shows up in 50% for them, that's useful," Profound CEO and co-founder James Cadwaller told Digiday. "Brands are very interested in that. They're paying for that. McDonald's is a very important piece of data for them. But what that does not answer is how many people on the internet are searching for fast food in the traditional sense—not just across chatbots, but as a total market insight."
The emergence of large language models is reshaping the marketer's landscape, requiring brands to adapt their strategies and communication to capture both human and AI attention effectively. Marketers must now think about how their content resonates not just with people, but with new AI models that quantify consumer sentiment through user interactions.
Profound's new dashboard aims to reveal conversation volume related to brands, providing insights not only into user intent but also into brand visibility in AI-generated interactions. This tool signifies a shift in digital marketing where brands can better understand consumer behavior and preferences manifested in AI conversations.
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