Marketers are betting on AI innovation in the near future
Briefly

from EMARKETER2 months ago
According to a November 2024 report from Ascend2, 60% of marketers believe that AI and machine learning will significantly shape marketing strategies over the next five years.
EMARKETERhttps://content-na1.emarketer.com/marketers-betting-on-ai-innovation-near-future?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
The most prevalent application of AI among marketers, with 38% reporting usage in this area, is personalization, followed closely by ad optimization at 34%.
EMARKETERhttps://content-na1.emarketer.com/marketers-betting-on-ai-innovation-near-future?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Despite the benefits of generative AI, concerns regarding data privacy and security persist, with both concerns highlighted by 61% of marketing executives in a July 2024 survey.
EMARKETERhttps://content-na1.emarketer.com/marketers-betting-on-ai-innovation-near-future?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Marketers are encouraged to leverage insights from industry reports to make informed decisions about their investments in AI, as the field continues to evolve rapidly.
EMARKETERhttps://content-na1.emarketer.com/marketers-betting-on-ai-innovation-near-future?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Read at EMARKETER
#ai-in-marketing #marketing-strategy #generative-ai #data-privacy #personalization
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