In B2B marketing, applying consumer-focused principles to foster authenticity and human connection is crucial.
Leveraging cultural trends in B2B marketing can enhance authentic connections with audiences beyond product-centric approaches.
Karna Crawford emphasizes on regaining humanity in the B2B customer experience by tapping into emotional connections while utilizing data and technology.
Integrating generative AI can enhance productivity and scale personalization efforts in marketing processes, presenting challenges and benefits.
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