Google tests generative AI in Search Lab experiments that are key to defending its digital crown
Briefly

The fruition of Microsoft's multibillion-dollar investment in OpenAI has helped spur what some are labeling as the latest digital revolution, as terms such as "generative AI" become household phrases and ChatGPT achieves record levels of uptake.Similar to the proliferation of the world wide web in the 1990s, and the mass uptake of smartphones and social media in the late 2000s and early 2010s, OpenAI's success has placed generative artificial intelligence technologies firmly on the marketing industry's agenda.
Read at Digiday
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