"You can never know the customer too well," said Jim Stengel, CMO of Procter & Gamble. His insight emphasizes the importance of deep customer understanding for marketers, proven by the success of Swiffer.
According to Mesut Cicek, referencing research findings, "When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions," indicating a significant consumer skepticism towards AI products.
The study revealed that consumers are "far less likely to purchase" an item when its description includes "artificial intelligence," showcasing a negative perception linked to AI that impacts buying behavior.
To combat consumer skepticism, there's an urgent call for brands to "demystify AI to consumers... and reduce the black box effect," highlighting the need for clarity and transparency in marketing AI products.
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