Data analysis and market research top list of AI use cases | MarTech
Briefly

Marketers continue to focus on data analysis and market research to enhance decision-making processes, to optimize campaigns and gain deeper insights into consumer behavior.
Using generative AI for automated content creation, such as dynamic creative optimization, that only comes after analytics.
It's incredible watching the growth of the CTV market and where that can go. ... I changed a lot of the spending ... to really focus on [CTV], and it's good to see that's the number one trend that everyone is looking at.
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