AI is transforming marketing, but too many companies use it without a clear plan, consistent policy or targeted use cases. AI isn't a quick fix-it's a game-changer that needs focus and purpose to work.
When we say AI is here to stay, we mean it's no longer optional. AI has moved from being a 'nice-to-have' to a core growth driver. It's essential if you want to scale fast and stay competitive.
AI is already a central part of most marketing workflows for those ready to move forward. Companies are using GenAI for content creation and data analysis.
The study also shows that AI outputs can be inconsistent, with 38% of respondents feeling neutral or unsatisfied with their results. Many AI tools are still new.
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