Coca-Cola's recent ad, a generative AI rendition of its classic 1995 holiday commercial, has drawn backlash from fans who feel it tarnishes the original.
Javier Meza, Coca-Cola's European chief marketing officer, justified using AI for its ad by claiming it was 'efficient', but many see it as a snub to human creativity.
The company's new ad has been criticized for its 'uncanny' visuals and perceived lack of artistic integrity, raising concerns about the future of advertising.
Viewer reactions on social media reflect a sentiment of betrayal, with many users lamenting the use of AI to replace traditional advertising artistry.
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