For one thing, users are already turning to their favorite GPT instead of traditional search engines, often finding richer contextual answers. For another - and partially in response to this shift in search behavior - search engines are already using AI to anticipate intent, playing the word match game.
The upshot: keyword stuffing is already a thing of the past, and the search engine ranking game is seeing its rules change before our very eyes. Take Google's AI overview, previously known as the Search Generative Experience (SGE), already available to limited users in the US with plans to expand to more countries soon.
Interestingly, websites that rank number-one are not always cited in these overviews. That's another seismic shift.
Brands need to start thinking about search differently. Brands have to be ready to go to market where their number-one customer profile is an AI robot. Brands' product information and data needs to be optimized for 'robots' to understand it, if they want the learning language model to 'think' of them as the
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