In February, generative AI sources drove a 1,200% increase in traffic to U.S. ecommerce websites, revealing a dramatic shift in consumer behavior. Adobe reported this trend, noting that AI traffic has been doubling every two months since September. Retailers, recognizing the potential, are increasingly adopting AI technologies to enhance revenue and efficiency, with 97% of surveyed retail professionals planning to boost AI investments. Notably, AI-driven visitors engage more, staying longer on sites and exploring additional pages, compared to traditional traffic sources.
Traffic to U.S. ecommerce websites from generative AI sources was up 1,200 percent in February compared to six months ago, signaling a significant shift in consumer behavior.
Retail executives reported they are using AI to increase revenue and reduce costs, with a survey showing 97% plan to increase AI spending.
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