AI personalization played a bigger role in this year's Black Friday and Cyber Monday
Briefly

from Digiday3 months ago
As AI gets more embedded into the shopper journey, as it becomes more intuitive and as shoppers are being introduced to newer tools, it's having a significant impact on sales during peak periods.
Digidayhttps://digiday.com/marketing/ai-personalization-played-a-bigger-role-in-this-years-black-friday-and-cyber-monday/?utm_campaign=digidaydis&utm_medium=rss&utm_source=flipboard
Customers are responding better when the message is tailored to the item they were looking for and the stage of their shopping behavior that they're in, versus just getting generic messages.
Digidayhttps://digiday.com/marketing/ai-personalization-played-a-bigger-role-in-this-years-black-friday-and-cyber-monday/?utm_campaign=digidaydis&utm_medium=rss&utm_source=flipboard
Read at Digiday
#ai #marketing #retail #customer-engagement #sales-growth
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