AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and search
Briefly

from Digiday4 months ago
Pinterest's recent feature allows advertisers to create ad creatives using generative AI, leading to a 55% increase in click-through rates during tests with Walgreens.
Digidayhttps://digiday.com/media-buying/ai-briefing-pinterest-microsoft-and-google-bring-new-generative-ad-features-for-social-and-search/
Matt Crystal of Pinterest emphasized the platform's ability to personalize ads by analyzing user behavior, helping brands connect with users better.
Digidayhttps://digiday.com/media-buying/ai-briefing-pinterest-microsoft-and-google-bring-new-generative-ad-features-for-social-and-search/
The development of Pinterest Performance+ represents a shift towards generative AI for improving user and advertiser experience, reflecting a broader industry trend.
Digidayhttps://digiday.com/media-buying/ai-briefing-pinterest-microsoft-and-google-bring-new-generative-ad-features-for-social-and-search/
Tech giants like Microsoft and Google are also enhancing their advertising capabilities with AI, underscoring a competitive push in digital marketing.
Digidayhttps://digiday.com/media-buying/ai-briefing-pinterest-microsoft-and-google-bring-new-generative-ad-features-for-social-and-search/
Read at Digiday
#ai-advertising #pinterest #generative-ai #digital-marketing #ad-performance
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