#ad-performance

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fromExchangewire
4 days ago

Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions

YouTube is once again under fire as research from Adalytics suggests advertisers are being billed, and not refunded, for impressions against channels which violate platform standards including copyright infringement and promotion of hate speech.
Privacy professionals
Media industry
fromThe Drum
2 months ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
#digital-marketing
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