Media industryfromThe Drum4 days agoOut-of-home, out in front: why this 'ancient' medium is having a very modern momentOut-of-home advertising is experiencing significant growth driven by data and performance.
fromDigiday6 months agoMarketingFuture of TV Briefing: Why interactive ads occupy the streaming ad market's mid-funnelInteractive ads are poised for growth in streaming, potentially reshaping advertising effectiveness and strategies compared to linear TV.
Artificial intelligencefromDigiday7 months agoAI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and searchPinterest is leveraging generative AI to enhance ad creation and automation, significantly improving advertiser performance and user personalization.
fromAdExchanger8 months agoMarketing techISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race | AdExchangerThe TV industry is working on bringing order to measurement by certifying iSpot as a national currency for TV ads.