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fromExchangewire
1 week ago

Transparency in CTV Advertising: What Buyers Are Asking For

What we've been hearing from the buy side is clear: performance is the goal, and without transparency, improving performance is near impossible. Transparency can sometimes get thought of as niche vanity metrics, but it's important to remember that transparency comes in many flavours, and without it, improving performance is near impossible. Not being able to see what influences performance is like driving a manual car while having a hand tied behind your back and wearing an eye patch
Marketing tech
Social media marketing
fromSocial Media Today
2 weeks ago

LinkedIn Highlights Thought Leader Ad Opportunities in Campaign Manager

LinkedIn enables in-app activation of Thought Leader Ads via Campaign Manager to discover and sponsor user posts from 1st–3rd+ connections, boosting engagement and reach.
fromDigiday
1 month ago

Hearst puts its audience data to work - through Amazon

The test is still in early stages, and Hearst's svp of ad product and data Jen Dorre, offered only limited detail last week at the Digiday Publishing Summit in Miami. Still, the early signs are promising. When advertisers buy Hearst ad inventory through the Amazon DSP, Dorre's team is seeing noticeably stronger completion and click-through rates compared to other buys.
Marketing tech
Marketing tech
fromInc
2 months ago

Why Entrepreneurs Expect Big Gains From AI Advertising

Small businesses rapidly adopt AI advertising tools, expecting time savings, faster campaign analysis, and improved ad performance despite encountering early implementation challenges.
Marketing tech
fromDigiday
2 months ago

Media agencies scrutinize paid search adjustments amid zero-click signal confusion

AI-driven search is shifting traffic patterns and boosting conversion rates, driving marketers to overhaul organic strategies and prepare to change paid search investments.
E-Commerce
fromExchangewire
3 months ago

DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta's Feeds & Reels - ExchangeWire.com

DoubleVerify expands brand suitability measurement for Meta platforms with thirty content-level categories, enhancing advertiser transparency and control.
Privacy professionals
fromExchangewire
4 months ago

Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions

YouTube bills advertisers for ads on violent and pirated content despite platform violations.
Media industry
fromThe Drum
6 months ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
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