#ad-performance

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Media industry
fromThe Drum
4 days ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
fromDigiday
6 months ago
Marketing

Future of TV Briefing: Why interactive ads occupy the streaming ad market's mid-funnel

Interactive ads are poised for growth in streaming, potentially reshaping advertising effectiveness and strategies compared to linear TV.
Artificial intelligence
fromDigiday
7 months ago

AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and search

Pinterest is leveraging generative AI to enhance ad creation and automation, significantly improving advertiser performance and user personalization.
fromAdExchanger
8 months ago
Marketing tech

ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race | AdExchanger

The TV industry is working on bringing order to measurement by certifying iSpot as a national currency for TV ads.
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