#ad-performance
#ad-performance

Marketing

Snap Provides Overview of Its Evolving Ad Tools

Snapchat's Q1 success attributed to increased ad performance and focus on SMBs. [ more ]

Social Media Today

Marketing

Snap Provides New Overview of its Evolving Ad Tools

Snapchat made a strong recovery in Q1 with increased ad performance and focus on SMBs resulting in a significant jump in SMB advertisers. [ more ]

Social Media Today

Marketing

Snap Announces New Partnership With Fospha To Provide More In-Depth Campaign Analytics

Fospha has partnered with Snapchat to help marketers measure the impact and effectiveness of their campaigns.

Fospha will provide additional, third-party verification of Snapchat campaign metrics and more in-depth data to better inform marketing strategies. [ more ]

Social Media Today

Marketing

Snap Announces New Partnership with Fospha to Provide More In-Depth Campaign Analytics

Fospha and Snapchat have partnered to help marketers measure the impact and effectiveness of their campaigns

Fospha will provide additional, third-party verification of Snapchat campaign metrics and more in-depth data based on advanced tracking tools [ more ]

Social Media Today

Marketing

Snap Provides Overview of Its Evolving Ad Tools

Snapchat's Q1 success attributed to increased ad performance and focus on SMBs. [ more ]

Social Media Today

Marketing

Snap Provides New Overview of its Evolving Ad Tools

Snapchat made a strong recovery in Q1 with increased ad performance and focus on SMBs resulting in a significant jump in SMB advertisers. [ more ]

Social Media Today

Marketing

Snap Announces New Partnership With Fospha To Provide More In-Depth Campaign Analytics

Fospha has partnered with Snapchat to help marketers measure the impact and effectiveness of their campaigns.

Fospha will provide additional, third-party verification of Snapchat campaign metrics and more in-depth data to better inform marketing strategies. [ more ]

Social Media Today

Marketing

Snap Announces New Partnership with Fospha to Provide More In-Depth Campaign Analytics

Fospha and Snapchat have partnered to help marketers measure the impact and effectiveness of their campaigns

Fospha will provide additional, third-party verification of Snapchat campaign metrics and more in-depth data based on advanced tracking tools [ more ]

moresnapchat

Social Media Today

Marketing

X Pitches Potential Ad Partners on New Opportunities

X is presenting a new pitch deck focusing on AI-powered search, peer-to-peer payments, premium content, and enhanced ad performance. [ more ]

Social Media Today

Marketing

X Pitches Potential Ad Partners on New Opportunities

X is presenting a pitch deck to brands focusing on AI, payments, content, and ad performance to attract partners. [ more ]

MarTech

Marketing

Meta advertisers: Glitchy automated system pushing sales down and costs up | MarTech

Marketers are experiencing increased costs and decreased performance on Meta's platforms due to ongoing algorithm issues, prompting considerations of exploring other advertising platforms like Google and TikTok. [ more ]

Practical Ecommerce

Marketing

Google Ad Updates Reflect New SERPs

Google redefined 'top ads' and introduced new terms like 'absolute top ads' and 'prominence' to clarify ad positions on search result pages.

Impression share metrics have been modified to align with the new ad classification, but there are no expected significant impacts on ad performance. [ more ]

Exchangewire

Marketing

Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack's Platform - ExchangeWire.com

Cookieless advertising affects bid rates and CPM.

Advertisers adjust bidding strategies in response to data scarcity. [ more ]

#tiktok

Exchangewire

Marketing

63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is "Without Merit" - ExchangeWire.com

Publishers are concerned about the decline in referral traffic from social media, leading them to focus on their own direct channels.

TikTok is introducing new options for marketers, including Cross-Channel and Lift partners to analyze ad performance and measure incremental impact. [ more ]

Social Media Today

Marketing

TikTok Splits Marketing Measurement Partners Into Specialty Elements

TikTok will split its Measurement partners into two categories

The new marketing partners will offer specialized measurement methods and expert guidance [ more ]

Social Media Today

Marketing

TikTok Splits Marketing Measurement Partners into Specialty Elements

TikTok is splitting its Measurement partners into two categories.

The partners will provide expert guidance in different measurement elements and specialize in contextualizing and providing insights into TikTok ad performance. [ more ]

Exchangewire

Marketing

63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is "Without Merit" - ExchangeWire.com

Publishers are concerned about the decline in referral traffic from social media, leading them to focus on their own direct channels.

TikTok is introducing new options for marketers, including Cross-Channel and Lift partners to analyze ad performance and measure incremental impact. [ more ]

Social Media Today

Marketing

TikTok Splits Marketing Measurement Partners Into Specialty Elements

TikTok will split its Measurement partners into two categories

The new marketing partners will offer specialized measurement methods and expert guidance [ more ]

Social Media Today