Privacy technologies
Privacy technologies

CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms

This is the third installment in Digiday's multi-part series covering the top ad-supported streaming services and part of Digiday's CMO Strategies series.

TechRepublic

1 day ago

Are VPNs Legal To Use?

Using VPN for data protection is legal in many countries, but illegal activities through VPN are still prohibited and punishable. [ more ]

TechSpot

2 days ago

YouTube is experimenting with showing ads when you pause a video

YouTube is planning to introduce 'pause ads' for smart TVs, potentially disrupting user experience and prompting reactions. [ more ]

Exchangewire

3 days ago

Digital Video Ad Spend to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft's AI Relationships; Meta's Ad Tracking Under EU Scrutiny - ExchangeWire.com

Digital video ad spend to grow 16% in 2024, with social video and CTV seeing significant growth. UK watchdog investigates tech giants' AI relationships, EU scrutinizes Meta's ad tracking. [ more ]

Theregister

Ads on .gov.uk websites raise eyebrows over privacy

Public-sector websites in the UK and US are sending visitor data to web advertising brokers, causing concerns about compliance and online privacy. [ more ]

Labridge Digital Marketing

Google Ad Creation: Ultimate Guide for Effective Campaigns

Google Ad Creation is crucial for businesses to reach the right audience and boost visibility in digital marketing. [ more ]

cybersecurity

TechRepublic

Can a VPN Be Hacked?

VPNs encrypt online traffic to protect user data from prying eyes, providing an additional layer of security for both businesses and consumers. [ more ]

PCMAG

Pay $199 Once, Get DPN and Firewall Protection for Life

Deeper Connect Pico offers an all-in-one security solution for home offices at a one-time cost of less than $200. [ more ]

Bloomberg

Bloomberg

Unusual activity detection on computer network

Need to ensure browser supports JavaScript and cookies [ more ]

morecybersecurity

Iapp

Catching up on IAPP GPS 2024 keynote speeches

Key takeaway: Analysis of digital regulatory models in China, EU, and U.S. and their impact on liberal democracy. [ more ]

Forbes

YouTube Issues New Ad Blocker Warning As Crackdown Ramps Up

YouTube is intensifying measures against third-party ad blockers on its platform, causing potential issues for users using such apps. [ more ]

Lifehacker

YouTube Is Cracking Down on Third-party Apps That Block Ads

YouTube is tightening enforcement against ad blockers on third-party apps to protect its revenue stream. [ more ]

Yahoo

YouTube prevents ad-blocking mobile apps from accessing its videos

YouTube is intensifying efforts against mobile ad-blocking apps, emphasizing the importance of ad revenue for content creators. [ more ]

Engadget

YouTube prevents ad-blocking mobile apps from accessing its videos

YouTube is cracking down on ad-blocking apps for mobile, emphasizing the importance of supporting creators through ad revenue or Premium subscriptions. [ more ]

GSMArena.com

YouTube's crackdown on ad blockers expands to third-party apps

YouTube is enhancing its anti-ad blocker policy to prevent third-party apps from bypassing ads, emphasizing the importance of ads in supporting creators. [ more ]

The Verge

YouTube's ad blocker crackdown now includes third-party apps

YouTube is taking steps to prevent users from accessing videos through third-party ad blocking apps on mobile devices. [ more ]

Mashable ME

Report finds that Big Tech's ad monitoring tools are failing miserably. X is the worst.

Big Tech's ad transparency tools are failing, with X scoring the worst, hindering efforts to combat scams and disinformation. [ more ]

beehiiv Blog

beehiiv x Atria: How to Make Winning Newsletter Ads With AI

Newsletter ads can help reach targeted, engaged audiences and build trust for effective advertising. [ more ]

9to5Google

Google can now convert text on a website into ads

Google AdSense introduces ad intents format for websites, seamlessly integrating Google Search results with ads. [ more ]

Mashable SEA | Latest Entertainment & Trending

Report finds that Big Tech's ad monitoring tools are failing miserably. X is the worst.

Big Tech's ad transparency tools, crucial for monitoring scams and disinformation, are found to be ineffective across various platforms. [ more ]

Mashable

Report finds that Big Tech's ad monitoring tools are failing miserably. X is the worst.

Big Tech's ad transparency tools are failing to provide meaningful data, hindering the ability to track scams and disinformation. [ more ]

SlashGear

What Is uBlock Origin & Does It Work On Android Phones? - SlashGear

uBlock Origin is a highly popular ad-blocking extension with millions of users due to its comprehensive features and open-source nature. [ more ]

TechCrunch

Government spyware is another reason to use an ad blocker | TechCrunch

Ad blockers are being used as a defense against spyware as spyware makers weaponize online ads for surveillance. [ more ]

Social Media Today

Meta Advertisers Report System Glitches Are Pushing up Ad Prices

Ad system performance issues identified by marketers

Lack of formal explanation from Meta regarding the problems [ more ]

Social Media Today

Meta Advertisers Report That System Glitches are Pushing Up Ad Prices

Marketers report Meta's ad system suffering from performance issues.

The company is addressing technical problems to improve ad campaign results. [ more ]

512 Pixels

Sponsor: Magic Lasso Adblock: YouTube Ad Blocker for Safari

Magic Lasso Adblock blocks all YouTube ads on Safari.

It is highly rated and known for its efficiency and performance in ad blocking. [ more ]

Iapp

IAPP Global Privacy Summit 2024

Iapp

IAPP Global Privacy Summit 2024

Iapp

IAPP Global Privacy Summit 2024

Theregister

Microsoft's bid to play Google's Privacy Sandbox questioned

Microsoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.

Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox. [ more ]

Exchangewire

AdPlayer.Pro Outstream Video Ad Tech Provider Introduces New Programmatic Features

AdPlayer.Pro introduces Performance-Based Waterfall for programmatic auction upgrades.

Enhancements promise to boost programmatic ad sales efficiency by 15%. [ more ]

Iapp

IAPP Global Privacy Summit 2024

TechRepublic

What Is a VPN Kill Switch and Why Do You Need One?

Virtual Private Network (VPN) kill switch benefits include protecting sensitive data, preventing account compromise, and ensuring privacy from censorship.

VPN kill switch drawbacks include frequent disconnections, the requirement of an always-on VPN, and crashes that disable internet access. [ more ]

Exchangewire

Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks

Content Ignite launches Fusion Ad Stacks streamlining ad stack management for publishers.

The feature offers seamless integration of popular header bidding platforms with advanced customization options. [ more ]

TechRepublic

Block Ads And Free Up The Internet For An Extra 20% Off

AdLock Ad Blocker Lifetime Subscription on sale for $15.19 with code SECURE20 until April 7th.

System-wide ad-blocking enhances browsing safety and speed. [ more ]

Times Union

Live music to see in the Hudson Valley this month

Shopify

What Facebook Ads Cost in 2024: Everything You Need To Know - Shopify

Facebook ads cost approximately 69¢ per click and $9.88 per 1,000 impressions.

Consider factors like seasonality and competition when estimating Facebook ad costs. [ more ]

AdExchanger

How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger

TV ad supply is predicted to decrease significantly by 2027.

Streaming platforms face the challenge of balancing viewer preferences against the need for ad revenue. [ more ]

Bloomberg

Bloomberg

JavaScript and cookies are essential for website access.

Reviewing Terms of Service and Cookie Policy can provide more information. [ more ]

Bloomberg

Bloomberg

JavaScript and cookies support required

Contact support for inquiries [ more ]

Bloomberg

Bloomberg

JavaScript and cookies support are essential for browsing without disruptions

It's important to not block JavaScript and cookies to avoid being flagged for unusual activity [ more ]

Bloomberg

Bloomberg

Importance of JavaScript and cookies for website access

Contact support for unusual activity detection [ more ]

Bloomberg

Bloomberg

JavaScript and cookies are essential for browsing without interruptions. [ more ]

Bloomberg

Bloomberg

JavaScript and cookies support required for network access

Contact support for assistance with reference ID [ more ]

The Economist

Meet the digital David taking on the Google Goliath

Marketing skills can be developed through challenging experiences like being a Mormon missionary.

The Trade Desk challenges Google's cookie removal policy for benefitting its own platform. [ more ]

Exchangewire

AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality

Bloomberg

Bloomberg

Fox News

How to escape Facebook's creepy ad tracking

Facebook does not directly track Google searches, but uses tracking cookies and third-party data for ad personalization.

Users can take steps to limit Facebook's ad tracking capabilities and maintain their privacy. [ more ]

jeffbullas.com

Mastering YouTube Ads: A Comprehensive Guide for Marketers - jeffbullas.com

YouTube is a significant marketing platform with over 2.5 billion monthly users.

Targeted YouTube ads can be more relevant than TV or streaming app ads. [ more ]

Variety

In-Video-Game Ad Spend to Reach $11.5 Billion by 2027

Advertisers plan 40% increase in in-video-game ad spend. 90% find gaming ads effective in reaching valuable audiences. 79% say buying in-game ads is relatively easy. [ more ]

App Developer Magazine

Publisher Portal for in game audio ad monetization from Odeeo| App Developer Magazine

Publishers gain access to analytics and reporting tools previously only available for traditional ads.

Odeeo Publisher Portal streamlines ad management, offers insights, and improves monetization strategies. [ more ]

Digiday

How Google's entry into in-game advertising puts a spotlight on an industry in flux

Google AdMob enters in-game ads market with immersive offerings

In-game ads provide additional revenue stream for game developers [ more ]

Bloomberg

Bloomberg

JavaScript and cookies are important for browsing without interruptions.

Ensure your browser's JavaScript and cookie settings are enabled and not blocked. [ more ]

RAIN News

Testing and measurement: keys to podcast ad efficacy (Veritonic research) - RAIN News

Testing and measurement are crucial for effective podcast ads.

Survey metrics reveal preferences for podcast ad elements. [ more ]

Product Hunt

Persio - Conversion Tracking

Exchangewire

Opti Digital's Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats

AI driving digital ad revenue growth

Importance of innovative ad formats [ more ]

Yahoo Finance

Massive changes coming to Google Chrome threaten to reshape the modern internet

Google Chrome will stop using third-party cookies, impacting internet advertising.

Websites relying on third-party cookies for advertising revenue may struggle after Google Chrome makes this change. [ more ]

Bloomberg

Bloomberg

JavaScript and cookies support is crucial for accessing certain websites.

Contact support for assistance with unusual network activity. [ more ]

Thedrum

The non-future of individual tracking

Consumers desire privacy

Shift from individual tracking to more privacy-focused approaches

Adapting to new advertising strategies [ more ]

Bloomberg

Bloomberg

JavaScript and cookies are essential for accessing certain websites. [ more ]

Bloomberg

Bloomberg

JavaScript and cookies support are needed to access the website. [ more ]

Bloomberg

Bloomberg

JavaScript and cookies support are essential for browsing

Contact support for assistance [ more ]

AdExchanger

Goodbye, Outstream: The Digital Video Classification Shakeup | AdExchanger

Ad tech companies are using AI models like ChatGPT for media buying context targeting capabilities.

Changing definitions by IAB Tech Lab provides transparency in video ad experiences. [ more ]

Adweek

Reddit's Jen Wong Has a Plan to Juice Post-IPO Growth

Reddit faces challenges in fully monetizing signal-rich content through ads.

Reddit aims to grow ad revenue but needs to address brand-safety concerns. [ more ]

The Motley Fool

How The Trade Desk Breaks Down Walled Gardens | The Motley Fool

Walled gardens are prevalent for monetizing exclusive content

The Trade Desk offers a unique digital advertising platform called Kokai [ more ]

Thedrum

Moat by Oracle Data Cloud and Anzu.io Team Up to Bring Measurement to Mobile and PC In-game Advertising Worldwide

Anzu prioritizes player experience and offers non-disruptive in-game advertising.

Anzu collaborates with Oracle Moat for ad tracking and viewability measurement, enhancing trust in in-game ad campaigns. [ more ]

Forbes