The software giant's plan hasn't yet been implemented, but already AdGuard, a vendor of ad-blocking software, says it will block the API due to privacy concerns.
Third-party cookies diminish or deny privacy by making it possible to track people online and build profiles of their interests and activities.
Third-party cookie support will be dropped in Google's Chrome browser later this year, and more privacy-focused browsers like Brave, Firefox, and Safari already block third-party cookies by default.
To prepare for the demise of third-party cookies - an event that represents the end of an era for current ad tech - Google devised its Privacy Sandbox, a suite of advertising-related technologies that aim to provide the functionality of third-party cookies without the privacy problems.
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