How Google's entry into in-game advertising puts a spotlight on an industry in flux
Briefly

"A lot of these 3D games, especially, have no ad monetization...So there's a way that you can have your cake and eat it too - keep that IAP, because the ads aren't intrusive."
"We've all been waiting for Google to show that this is a legitimate media channel that advertisers should absolutely be interested in."
Read at Digiday
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