Opti Digital's Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats
Briefly

While it garnered significant attention in 2023, particularly with the rise of conversational platforms like ChatGPT, predictive models have been a cornerstone of the programmatic industry for many years. Opti Digital has been proactive in recognising the potential of AI...
Another use case of AI is for the ad layout definition: we use models to harmoniously and efficiently distribute ads on page.
Read at Exchangewire
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