Total digital video ad spend expected to grow 16% in 2024, reaching USD$36bn. Social video projected to have 20% YoY growth, while CTV to grow by 12%. Digital video now holds 52% of the total market share, shifting 20% from linear TV in the past four years.
UK's CMA to investigate close relationships between big tech firms like Microsoft, Amazon, Mistral AI, and Anthropic. Concerns raised regarding competition in the AI Foundation Models market, prompting antitrust inquiries.
EU probes Meta's ad tracking activities, questioning compliance with privacy laws and data retention periods. Focus on personalized advertising raises concerns over data processing justifications. EU Court of Justice to evaluate the legitimacy of Meta's data practices.
[
add
]
[
|
|
...
]