Consumers often find the practice frustrating, but that's just the way the internet now works. After all, walled gardens are a proven method for monetizing exclusive content.
Kokai lets advertisers work around the inconveniences of walled gardens. It is an open ecosystem where content publishers and ad buyers can connect their proprietary data to a shared pool.
#walled-gardens #monetization-strategies #the-trade-desk #digital-advertising-platform #user-privacy
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