How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger
Briefly

By 2027, US television could lose up to a quarter of its ad volume, with streaming apps currently averaging about 5 minutes of ads per hour.
Approximately 78% of US streaming subscribers believe they should never have to see ads, leading many to upgrade to ad-free plans to escape interruptions.
Read at AdExchanger
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