#youtube-sponsorships

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#influencer-marketing #holiday-campaign #connected-tv #creator-economy #digital-advertising #gospel-stats
Marketing
fromModern Retail
2 weeks ago

Best Buy teams up with influencers and YouTubers for holiday campaigns, including 'Hot Ones' and 'Binging with Babish'

Best Buy is expanding influencer-focused holiday marketing across connected TV, YouTube sponsorships, and creator partnerships to reach consumers where they engage.
fromAxios
3 weeks ago

Exclusive: YouTube sponsorships surge 54% as brands bet on creators

By the numbers: Gospel Stats tracked 65,759 sponsored videos in the first half of 2025 that drove 19.1 billion total views, up nearly 28% year-over-year. News aggregation app Ground News was the top brand sponsor based on number of sponsored videos with 1,863 integrations in the first half of 2025, up 202% year-over-year, followed by Squarespace, BetterHelp and DraftKings. Ground News also ranked first based on total video views at 664 million, followed by Shopify, BetterHelp and Incogni. MrBeast was the top creator by views on sponsored videos at 1.4 billion, followed by The Ramsey Show, Linus Tech Tips and MeidasTouch.
Marketing
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