"By the numbers: Gospel Stats tracked 65,759 sponsored videos in the first half of 2025 that drove 19.1 billion total views, up nearly 28% year-over-year. News aggregation app Ground News was the top brand sponsor based on number of sponsored videos with 1,863 integrations in the first half of 2025, up 202% year-over-year, followed by Squarespace, BetterHelp and DraftKings. Ground News also ranked first based on total video views at 664 million, followed by Shopify, BetterHelp and Incogni. MrBeast was the top creator by views on sponsored videos at 1.4 billion, followed by The Ramsey Show, Linus Tech Tips and MeidasTouch."
"Zoom in: Gospel Stats is run by Tubefilter, a publication that launched in 2007 to cover YouTube and online video news - what's now known as the creator economy. Tubefilter also created and produces the Streamy Awards to honor video creators. "We thought when we first started out that creators are going to be the future of entertainment. We didn't realize it would also be the future of marketing, media, advertising and more," Tubefilter founder and COO Joshua Cohen says. "We've been around for 17 years now, kind of waiting for this moment in time when creator culture was becoming just culture," Cohen adds. Gospel Stats was initially focused on creator discovery but has since expanded to providing sponsorship insights and other analytics through a paid subscription platform. It currently has a few dozen customers, all through word of mouth, Cohen says."
Gospel Stats tracked 65,759 sponsored videos in the first half of 2025 that accumulated 19.1 billion views, a nearly 28% year-over-year increase. Ground News led sponsor integrations with 1,863 placements (up 202% year-over-year) and topped views with 664 million, followed by Shopify, BetterHelp and Incogni. MrBeast led creators with 1.4 billion sponsored-video views, followed by The Ramsey Show, Linus Tech Tips and MeidasTouch. Gospel Stats counts videos with at least 25,000 views in seven days and uses a 90-day view metric. Gospel Stats is run by Tubefilter, launched in 2007, and has expanded into paid sponsorship analytics with a few dozen customers.
Read at Axios
Unable to calculate read time
Collection
[
|
...
]