#youth-advisory-council

#youth-advisory-council

Fashion and beauty probably has a head start on all of this thanks to fast trend cycles and Sephora tweens. A few weeks ago, I joined one brand that has made this work a priority: PacSun, the 45-year-old, now private equity-owned brand most recently reported to do around $1 billion in annual revenue. Millennials may remember PacSun from its mall heyday; it was originally founded as a surf brand. In recent years, it's had a comeback with Gen Z-it's all over TikTok Shop-and I found it fascinating how deeply PacSun is devoted to understanding these rising generations.