#gen-z-insights

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#social-commerce #youth-advisory-council #shoppable-app #consumer-behavior #local-business #digital-marketing
E-Commerce
fromDigiday
1 week ago

Behind Pacsun's strategy for keeping a pulse on the changing tastes of Gen Z

Pacsun adapts product, marketing and technology using Gen Z feedback, launching a Youth Advisory Council, a Youth Report, and a shoppable PS Community Hub.
fromCX Dive
6 months ago

Customers back up their initial searches for local businesses with reviews

'Brands must focus on what's directly in front of them, which is their consumers, and learn about their search behaviors and preferences.'
E-Commerce
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