The data is aggregated and anonymous. So we don't really track individuals, as much as aggregated data," said Bob Lincheid with Walnut Creek Chamber of Commerce.
"The Walnut Creek Chamber of Commerce has paired with Arrivalist to track visitor movements, aiming to understand and enhance tourism in the city, generating vital revenue."
"Unfortunately, just like so many others, we were hit very hard after COVID for a variety of things, and we just weren't in a position to make it work financially anymore."