Very few users are in a position to audit what a . Reading code, inspecting traffic or evaluating a security assessment is out of reach for most people. Privacy policies are long and often written to protect the company more than to inform the user. In practice, this leaves visible cues such as badges, rankings and reviews doing most of the work.
Local SEO tends to work best for businesses with physical locations that require direct customer contact, but it can also work for virtual online businesses that don't necessarily meet their customers before a business transaction takes place. This is why local landing pages are so important. They can give customers the convenience of an online transaction while still providing the trust and personal feel of a local business-if your landing page is done right, of course.
Blue links-those clickable results you've been seeing on Google for twenty years-are dying. They weren't built for you. They were built based on words that met an algorithm's demand. AI search is different because it understands context and intent. Consumers ask a question and receive an answer specific to their needs, complete with an explanation and a clear next step.