fromVariety
22 hours agoComscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee
Three upstart media-measurement companies - Comscore, iSpot and VideoAmp - are now deemed ready for primetime as valid alternatives to Nielsen by the Joint Industry Committee (JIC). The JIC, formed in 2023, seeks to establish new audience measurement standards amid evolving viewing habits driven by broadband and mobile technology. Following a comprehensive audit, the JIC found these companies' technologies meet necessary functionality, transparency, and usability benchmarks, marking a significant development in the media measurement landscape.
Media industry